Major manufacturer Samsung has held its annual ‘Vision Day’ conference for business partners in Europe, where it revealed that IP products and full security solutions were its major focus areas for 2011.
Yoon Ho Ha – executive vice president and general manager of Samsung Security Solutions, said: “We are planning to release 21 new IP cameras, including 5 megapixel models, this year.
Samsung Techwin Europe MD Lucas Lee said the focus for 2010 at Samsung was on video surveillance, access control, intruder alarms and door entry products, while in 2011 this focus will include full security solutions – and an intriguing effort to move into the domestic security market.
Business diversification
It is looking at business diversification – providing a full range of video security products, expanding into new security categories, and eventually providing the end-to-end ‘total security solutions’.
It will continue to develop both analogue and network DSP chipsets, equipped with differentiated core algorithms. It is also looking at intensifying its single brand global marketing message.
“We will continue to provide a better, and wider range of video surveillance products,” Lee said.
The company will launch 2 and 3 Megapixel IP cameras in the first half of this year, and 5 MP cameras in the second half of the year.
IP expansion
In terms of its market strategy, Lee said he believes that IP video will account for 60% of the European market by 2015 – hence the current focus on network solutions. He said the company anticipates the market for IP video will overtake that for analogue in 2012.
Samsung currently claims to hold the first position in the analogue surveillance market in Italy, Benelux, Poland and Turkey, and second in the UK, France, Russia and Poland. In the total CCTV market it believes it is currently first in Italy, Poland, and Turkey, second in the Benelux countries, third in France, Spain and Russia, and fifth in the UK.
2011 initiatives
Product initiatives will include the further development of DSPs, video analytics, and radar and thermal technologies.
It will also look at providing products and solutions specifically for vertical markets, including casinos, transport, retail, and banking.
Senior product manager Peter Ainsworth said: “We are going to prioritise on network products. We are going to ensure that these network products have a synergy that will allow us to offer solutions for various types of applications, whether they are small, medium or large.”
Its umbrella IP brand will remain iPolis, but the unifying element for its ‘total solution’ concept is TSM: Samsung’s Total Security Management Software.
Ainsworth said: “We will have basic cameras and recorders; IP cameras, whether VGA or megapixel, likewise on PTZ domes – we have PTZ domes that go from 12x to 43x on the network side. Thermal cameras, network recorders, encoders. Linked in with access control and intruder – we also have the solution package, the devices that bring all these together. The video walls, the media servers, the switches, the video analytics servers, the hybrid cameras, and ANPR cameras. All of these are tied together through TSM.”