The internet is the most powerful tool to market products because it allows you to target a lot of potential clients which is worldwide in scope. Marketing and Product support nowadays is accessed through the internet and because of the convenience that the world wide web provides companies have started to incorporate an online customer assistance and marketing program to their initially offline business. Among the companies that recognise the importance of the internet is Genie CCTV systems.
Genie CCTV provides clients with the security and CCTV camera systems that they require. With the increasing competition in the security and CCTV camera systems, Genie CCTV have established a website that will cater to the needs of their clients as well as their would-be customers. Recently, the site has been given an upgrade in order to give clients better user experience through their online system. The website offers access to their latest products, different news and events, and product information. The upgrade that was incorporated was designed for specifiers, end users and installers alike which is dubbed as the resource center. Therefore, in addition to learning about the latest products from Genie CCTV internet users and visitors will also learn more about the technical side of the different products whereby the different technical information and product bench test results are also provided for in the website. In addition the website will also provide for the latest software and firmware updates for their different CCTV camera systems and security systems products. Genie CCTV envisioned their website to be used as an effective tool for their customers both potential and existing in providing them with the different technical support that the clients need and the information about the different products that they offer which would keep such clients to be up-to-date with the company’s latest products.